Component Hardware Group (CHG)

Client
Component Hardware Group (CHG)

Engagement Model
B2B retainer: Fractional CMO leadership + Agency of Record execution

Focus
Brand modernization, sales enablement, trade show support, premium service demand generation, LinkedIn-first social, email/newsletter, advertising, and KPI reporting

How CVAC Stepped In as CHG’s Fractional CMO + Agency of Record to Modernize the Brand, Strengthen B2B Sales Enablement, and Build a Consistent Growth Engine

The Challenge

CHG was in a period of growth and evolution, ready for a new level of focus and momentum, with a clearer marketing system to drive stronger results.

Like many growing B2B organizations, marketing responsibilities were distributed across priorities, channels, and timelines. Leadership wanted one partner who could help set direction, keep work moving, and elevate how CHG shows up in the market as a solutions-focused B2B partner.

Key needs included:

Stronger strategic direction and creative momentum
Faster, more consistent execution across channels
Sales enablement that reflects CHG’s true capabilities
Clear reporting tied to agreed KPIs

The CVAC Approach

We built a single growth operating system: one strategic owner + one execution bench + one reporting rhythm.

CHG brought CVAC in on a B2B retainer to provide fractional CMO leadership to prioritize initiatives, guide strategy, and keep efforts aligned, plus Agency of Record execution to deliver coordinated work across web, email, social, events, and paid campaigns without unnecessary handoffs.

The result: a marketing engine designed for B2B reality — long sales cycles, credibility building, sales enablement, and measurable demand generation.

What We Delivered

1. A B2B Marketing Operating Rhythm

Weekly and monthly workflows to increase speed and consistency
Simplified KPI reporting so leadership can see progress quickly and make decisions faster

2. Brand and Positioning Modernization

Modernized CHG’s brand execution to better reflect their capabilities and premium service offerings
Improved messaging focus to support higher-value conversations and stronger market perception

3. Sales Enablement and Go-to-Market Assets

Rewrote and upgraded the corporate sales deck
Built multiple landing pages for premium services to improve clarity and conversion
Produced promotional and advertising materials to support sales priorities and campaigns

4. Trade Show and Event Execution

Developed CHG’s booth and supporting materials for NAFEM and other key events

5. Consistent B2B Content Systems

Reinvigorated LinkedIn with consistent posting and stronger copy
Built and managed a newsletter and email marketing cadence

6. Advertising Launch and Optimization

Started new advertising campaigns and improved performance through ongoing refinement and optimization

Results

CHG approved sharing performance at a high level. The outcomes below reflect the shift to a more consistent growth system.

Website visibility and traffic increased materially year-over-year, with multiple periods showing traffic doubling or more compared to the prior year.
Engagement quality improved substantially, with engagement rates reaching the mid-90% range during key periods.
New demand generation campaigns launched and delivered strong early performance, including 10%+ CTR in a key service campaign.
LinkedIn and email marketing became consistent and more compelling, supporting stronger B2B credibility and awareness.
Leadership reporting was simplified around agreed KPIs, improving clarity and decision-making speed.

Why It Worked

This engagement succeeded because CHG did not just buy marketing deliverables. They invested in a B2B growth system.

Fractional CMO leadership created focus and momentum
AOR execution delivered consistent output across channels
Sales enablement and premium service assets strengthened how CHG communicates value
Always-on reporting kept performance visible and priorities aligned

How Can We Help?

If your B2B marketing is spread across too many priorities, too many handoffs, or overly dependent on internal bandwidth, we can help you build a single growth operating system that improves speed, clarity, and performance.

Want a Fractional CMO + Agency of Record retainer model for your business? We will map a practical 90-day plan that shows:

What to centralize first to improve efficiency and execution speed
Which KPIs leadership should actually track (and what to ignore)
What sales enablement, campaigns, and content will drive the fastest near-term wins
How to establish a weekly and monthly rhythm that keeps marketing moving without chaos

Helping Modernize B2B Marketing