CPG Creative & Advertising Management
Seasonal cycles. Tight windows. Zero fluff.
We conceptualize and produce creative, build shopper + retail media plans, and support sell-in with content that drives velocity.
The CPG
Realities We
Build For
You’re launching a seasonal SKU or pushing an evergreen hero, and you’ve got:
- Weeks (not months) to plan and launch
- Multiple retailers, each with different specs
- Trade budgets that vanish fast if creative doesn’t perform
- Shopper behaviors that shift weekly
- Stakeholders across brand, shopper, sales, and retail
We work under pressure every day, and deliver campaigns that move product.
Seasonal Creative That’s Built to Convert
Seasonal doesn’t mean disposable.
We create assets that flex across in-store, digital, and sell-in, with a campaign core that adapts to each retailer and platform.
Typical seasonal creative includes:
- Campaign key visuals
- Retailer-specific adaptations (Target, Kroger, Walmart, etc.)
- Email + social assets
- Display ads (static + animated)
- POS/in-store displays
- DTC/brand site landing modules
- Amazon Store & PDP creative
Need motion? No problem. We develop videos for reels, paid video, and rich media.
Retail Media
& Shopper
Strategy
We connect creative to channel.
Whether you’re managing buys yourself or working through retailer portals, we help with:
- Creative format planning per channel (e.g., Kroger Precision, Roundel, Amazon)
- Message adaptation per retailer/shopper profile
- Organic and paid social alignment for continuity
- In-store/shopper plans with sell-through CTAs
- Performance creative testing by variant or offer
We speak media specs and shopper timelines. No translation needed.
Launch Support
& Sell-In
Toolkits
Getting into the store is half the battle; staying there is the rest.
We build retailer-ready sell-in materials that help sales and brand teams land listings and drive performance:
- Sell-in decks (custom per retailer)
- Shelf mockups and planograms
- Velocity story + promotion plan slides
- Launch calendars + retailer playbooks
- Trade show materials
- Product training assets (for internal or brokers)
We work seamlessly with your trade marketing, sales, and shopper teams to keep everything coordinated and compliant.
Frequently
Asked Questions
We don’t run the buys ourselves, but we collaborate directly with your shopper agencies, media partners, or internal teams to ensure the creative aligns with placements, specs, and timing.
We plug into your workflow (weekly meetings, shared calendars, spec trackers) and act as an extension of your brand or shopper team. One point of contact keeps everything aligned.
We build a custom 3–6 month campaign roadmap that accounts for creative concepting, retailer timelines, production, adaptation, approvals, and launch — all built backwards from key in-store windows.
Need a seasonal campaign that actually sells?
Let’s turn your trade budget into velocity, with creative and strategy built for real CPG pressure.