CPG marketing is rarely quiet. There are always promotions to support, retailers asking for more, new SKUs launching, packaging updates, digital campaigns, shopper programs,Read More

Most mid-sized companies we work with think their marketing is working. Their campaigns are running, the website is live, and the dashboard is full ofRead More

Most leadership teams struggle to answer one simple question with confidence: Is our marketing actually working? They can usually tell you what was spent. WhichRead More

We all know the average day in the life of a marketer is a never-ending list of tasks that leave it hard to maintain focusRead More

Build your 2026 strategy on clarity, not guesswork. You can’t build a bold strategy without confronting what actually happened in 2025. Too many teams skipRead More

AI overwhelm is real. Here’s the fix. If you’re a marketer in 2026, you’ve probably noticed that each week, there’s another shiny AI tool “promising”Read More

In 2025, we saw: AI went from novelty to necessity Buyers became savvier (and harder to reach) Attribution models broke Teams shrink while expectations balloonedRead More

Anyone who works in marketing knows there’s never enough time to get everything done you want to. That’s where AI can help, not by replacingRead More

When the company evolves, the brand should too. In 2025, after six years in business, Conan Venus and Company (CVAC) had evolved into a “smallRead More

Color is your product’s first handshake. It’s the thing screaming (or whispering) at shelf level, long before someone reads your label or flips your boxRead More