From Broken Ads to Premium Demand
Client
Wrappon USA
Industry
Consumer product, premium portable toilet systems
Engagement Start
Early Q2 2025
Website
wrapponusa.com
How CVAC Restored Wrappon’s Ad Engine, Scaled Multi-Channel Performance, and Built Brand-Lift Video That Aired Internationally (Q2 2025 to Present)
The Challenge
Wrappon had a differentiated product and a clear brand ambition: be perceived as “the Kohler of portable toilets.” But they had two immediate growth blockers:
- Their Google advertising was effectively broken, limiting their ability to run campaigns and scale sales.
- They needed a paid media system that could drive real e-commerce results while also elevating brand perception through higher-end creative.
The CVAC Approach
We treated Wrappon like a premium consumer brand, not a commodity product.
Our plan centered on three priorities:
- Fix the foundation: get Google Ads working properly again and improve measurement visibility
- Build an always-on performance engine: search + retargeting + broader reach channels to grow demand
- Elevate perception through video: create streaming-ready creative that supports both brand and conversion
What We Delivered
- Diagnosed and resolved Google account issues so Wrappon could advertise again.
- Identified tracking discrepancies and recommended fixes to improve reporting accuracy and optimization clarity.
- Built and managed PPC campaigns designed to capture high-intent demand.
- Expanded into additional reach and awareness channels to increase volume while maintaining discipline.
- Implemented retargeting to stay visible during consideration and increase conversion likelihood.
- Developed campaign ideas and produced high-quality video aligned with Wrappon’s premium positioning.
- Deployed creative across social channels and streaming TV.
- Result: the videos performed so well internally that Wrappon’s Japanese division aired them in Japan and Korea.
- Planned and supported holiday special campaigns to drive urgency and sales during peak buying windows.
Results
Wrappon’s paid program quickly shifted from “repaired and relaunched” to “scaled and performing,” with results that were both measurable and business-relevant.
Delivered over 8:1 blended ROAS based on reported platform spend and transaction volume.
Credibility qualifier: blended across platforms during the reporting period.
Delivered 1.19M+ impressions in a 30-day window, expanding visibility for a premium product in a niche category.
- Generated 7,400+ clicks and engagements in the same reporting period, creating consistent demand flow to the site.
- Maintained strong on-site quality with 4+ minutes average session duration, signaling the traffic was engaged and relevant.
Drove increased sales.
Why It Worked
This was not a one-channel test or a creative-only effort. It was a connected system.
- Foundation first: Fixing the ad account restored the ability to scale reliably
- Full-funnel media: PPC captured demand while additional channels expanded reach and consideration
- Retargeting closed the loop: Repeat visibility helped convert high-intent shoppers
- Premium creative raised the ceiling: Video supported both brand perception and performance
How Can We Help?
If your ads are underperforming, your tracking is unreliable, or your product deserves a more premium digital presence, we can help.
Want us to build and run a performance engine like this for your brand?
Request a short discovery call and we will map a practical 90-day plan that outlines:
- What to fix first (account health, tracking, conversion flow)
- What to scale next (channel mix, budget allocation, creative system)
- What success should look like (clear KPIs tied to revenue and efficiency)