Paid Media & PPC Management

Paid Media & PPC Management

Services

Pipeline first.

We match offers to channels, build creative that clicks, and manage spend toward SQLs, not just CTR.

Whether it’s LinkedIn, Google, or programmatic, we run campaigns with clear targets, weekly optimization, and reporting that makes sense.

Channel Mix

We build channel plans based on where your buyers actually make decisions.

Typical mix includes:

  • LinkedIn Ads — best-in-class for B2B targeting by job title, company size, tech stack
  • Google Ads (Search + Display) — keyword-driven capture and retargeting
  • Programmatic — efficient reach for mid-market buyers across niche placements
  • YouTube + CTV — brand + lead gen for high-intent, visual storytelling
  • Paid social (Meta, X) — where it fits the audience and offers

No channel gets a free pass. Everything is tested, measured, and optimized weekly.

Offers &
Creative

The creative is there to get the right people to raise their hand.

We build:

  • Ad creative that stops scrolls and matches intent
  • Landing pages designed for conversion, not just clicks
  • Lead magnets, calculators, videos, and interactive assets
  • Messaging by segment: different tones, CTAs, or pain points per audience

Don’t have a solid offer? We’ll help you build one.

Measurements
& Targets

If you’ve been burned by vague metrics, you’re not alone.

We measure performance based on the outcomes that matter:

  • CPL (Cost per Lead)
  • CPSQL (Cost per Sales-Qualified Lead)
  • CTR, CVR, and drop-off points
  • First-touch and multi-touch attribution
  • Pipeline and close rate contribution (when integrated)

You’ll get:

  • Weekly snapshot reports
  • Monthly performance breakdowns
  • Optimization logs + next steps
  • Live dashboards, if needed

We’re transparent about what’s working, what’s lagging, and what we’re doing about it.

Frequently
Asked Questions

What CPL is realistic for B2B on LinkedIn?

Depends on offer and audience, but expect $80–$250 per qualified lead. We’ll set targets and optimize from there.

Which channels do you manage?

LinkedIn, Google Ads (Search, Display, YouTube), programmatic, Meta, X (Twitter), CTV, and retargeting platforms.

How do you report?

Weekly summary emails, monthly deep dives, and live dashboards if needed. You’ll see CPL, conversion rates, and key insights — not vanity metrics.

What is the ramp timeline?

2–4 weeks to onboard, plan, build assets, and go live. Faster if you’ve got assets ready. We’ll align on targets in week 1.

If your media spend isn’t building your pipeline, it’s just noise.

Let’s fix the funnel and manage to results.

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