Product Content & Launch Support
Launch with assets that actually move product.
We create PDP content, demo videos, packaging copy, sell-in decks, and retailer toolkits that are strategically aligned to buyer questions and channel requirements — so your launch lands cleanly and converts from day one.
Launch Goals
A great product needs the right message, in the right format, in the right channel.
We help you launch with content that:
- Tells a clear product story
- Answers the buyer’s “Why now?”
- Sells to both gatekeepers (retail, procurement) and end-users
- Meets creative and technical specs across platforms
- Is ready before the launch window hits
Whether you’re bringing a new CPG product to shelf or rolling out a B2B feature set, we make sure your assets are on point, on brand, and on time.
Required Assets
by Channel
Here’s how we break down content needs by launch channel:
Retail / CPG
- Retailer sell-in decks
- Shopper-ready key visuals
- Packaging copy & claims
- Planogram thumbnails & shelf mockups
- Retailer toolkit (PDF + link folders)
DTC / Ecommerce
- PDP content (titles, bullets, descriptions)
- Product demo or lifestyle videos
- Product photography (flat lay, hero, in-use)
- “Why we made this” storytelling modules
- Technical specs & certifications
B2B / Feature Launch
- Sales one-pagers
- Slide decks (for onboarding, internal rollout, or partners)
- Animated demos / screen flows
- FAQ docs
- Email nurture copy
Sample Package:
Launch
Essentials
Start with our core launch content package — then scale as needed.
Launch Essentials Kit:
- PDP copy (titles, bullets, longform)
- One sell-in or sales deck
- Product video script + shot list
- Messaging framework aligned to product story
- Packaging or slide copy (if applicable)
- Cross-channel content matrix
- Asset delivery plan by format + specs
We work with your internal or external designers, developers, and media partners — or plug in our own.
Timeline
We get launch windows and we don’t miss them.
Typical turnaround:
- 2–3 weeks for core content packages
- 4–6 weeks for full content + video/photo production
- Expedited timelines available for urgent product pushes
We’ll work backward from your launch date and plan delivery in sprint phases, with review checkpoints built in.
Frequently
Asked Questions
Every launch is different, but most core packages include PDP copy, one sales or sell-in deck, messaging framework, and a script for video/photo if needed.
Yes. We’ve worked across major national retailers, including Kroger, Meijer, Walmart, Amazon, Target, and others. We format to spec and pre-empt what buyers are likely to ask.
Absolutely. We script and creative direct all assets — and we work with production partners for stills and video, or collaborate with your in-house teams.
Yes — including blog posts, downloads, forms, and CRM integrations. We handle redirects and preserve your SEO equity.
A launch is too important to “figure out as you go.”
Let’s build the assets you need, and skip the scramble.