Creating a Lead Automation Machine
Client
CKC Automation
Website
ckcautomation.com
Engagement
PPC and digital advertising strategy, creative support, landing page optimization, and ongoing performance management
How CVAC Turned PPC, Landing Pages, and Retargeting Into a Sales Bookings System for CKC Automation
The Challenge
Before CVAC stepped in, CKC was facing the classic B2B growth stall:
- Dwindling leads and a thinning pipeline
- Low brand awareness in a competitive market
- Messaging that felt dated and did not reflect their true capabilities
- Marketing momentum that was going in the wrong direction
They needed a system that could generate qualified demand consistently, not just more traffic.
The CVAC Approach
We built a conversion-focused acquisition engine designed to do three things:
- Capture high-intent search demand for CKC’s highest-value services
- Convert that demand with cleaner, more persuasive landing page experiences
- Stay top-of-mind with retargeting to shorten sales cycles and increase close rates
In short, we treated PPC like a sales pipeline tool, not an awareness tactic.
What We Delivered
- Built and managed focused paid search campaigns aimed at high-value services and buyers
- Optimized keyword targeting and messaging to match real buyer intent
- Improved tracking and reporting to prioritize what drives action
- Developed a custom landing page experience designed to remove friction
- Clarified messaging, simplified paths to inquiry, and improved lead capture
- Added retargeting campaigns to stay present during longer consideration cycles
- Reinforced credibility and capability with consistent creative and positioning
- Refreshed branding and supporting marketing creative
- Marketing planning and execution support to keep campaigns aligned and consistent
Results
CKC’s results were not just marketing metrics. They were business outcomes supported by measurable performance gains.
Why It Worked
This project worked because we did not treat paid media as a standalone tactic. We built a connected system:
- Strategy first – Target what matters most, not what is easiest to click
- Conversion matters – Landing page improvements turned interest into action
- Retargeting completed the loop – We stayed visible while prospects made decisions
- Optimization was grounded in data – Tracking and events created a feedback loop for continual improvement
How Can We Help?
If your pipeline is inconsistent, your leads are soft, or your marketing feels like guesswork, we can help you build a lead engine that produces real opportunities.
Want a lead automation machine for your business?
Request a quick discovery call and we will map a practical 90-day plan that outlines:
- Which services to target first
- What your PPC structure should look like
- What landing pages you need to convert traffic into leads
- What tracking is required to prove ROI and improve results over time