Keeping It Digitally Fresh for 6+ Years
Client
Fresh Express
Timeline
May 2019 to Present
Type of Work
Digital Agency of Record (AOR)
How CVAC Became Fresh Express’s Digital Agency of Record and Built a Repeatable Engine for Social Growth, Website Performance, and Always-On Brand Momentum (May 2019 to Present)
The Challenge
Fresh Express operates in a fast-moving category where attention is limited, trends change quickly, and brands win by staying consistently relevant.
They needed an AOR partner who could:
- Drive measurable, year-over-year growth across core social and digital channels
- Develop and sustain tentpole programs that build momentum every year
- Execute brand evolution at a high level while keeping daily performance strong
- Own and modernize the website experience to support discovery, shopping behaviors, and product education
- Produce standout product content and videos that perform and elevate the brand
The CVAC Approach
As AOR, CVAC blends fractional leadership with high-volume creative and digital execution so Fresh Express can move fast without sacrificing strategy or quality.
Our operating model:
- Strategy-led planning tied to real channel behaviors
- A content and campaign system designed for repeatability (not one-off bursts)
- Always-on optimization across social, web, and campaign performance
- Fast creative production with tight brand consistency
- Retailer-ready support assets built from the same core campaign thinking
What We Delivered
Over the partnership, CVAC has served as an extension of the Fresh Express marketing team, delivering across four core areas:
- Platform strategy and content systems designed for sustained growth
- Faster, more responsive consumer engagement and brand stewardship
- Ongoing iteration of creative based on what audiences respond to most
- Created the category’s most successful New Year’s resolution platform with Fresh Intentions, evolving into today’s Fresh Start program
- Built programs that flex across formats, channels, and seasonal behaviors without losing the core idea
- Played a key leadership role in Fresh Express’s brand evolution
- Developed and helped execute the Express Yourself campaign theme in support of the 2025 brand direction
- Extended campaign thinking into practical execution across digital, social, and retailer support
- Full rebuild plus ongoing maintenance and optimization
- Significant improvements to key user journeys and discovery tools, including product pages, recipe pages, and the search experience
- Development of new product videos and launch-ready digital assets
- A production system built for ongoing innovation and high creative standards
- Multiple videos recognized with awards (shared where appropriate)
- Campaign toolkits, landing pages, and digital shelf-ready assets
- Creative support designed to connect brand story to shopper action without requiring reinvention every time
Results (2019 to 2025)
“We are so lucky to work with Conan Venus and Company. Conan and his team are smart, forward-thinking, and very creative. They are our partners in growing our business and we have a lot of fun along the way!”
Robin B., Brand Manager, Fresh Express
Why It Worked
This partnership succeeds because it is not built on isolated projects. It is built on a durable AOR operating system — and a relationship rooted in trust, collaboration, and long-term partnership.
- Consistency beats bursts: Always-on execution compounds results over time
- Platforms beat one-offs: Fresh Intentions and Fresh Start are designed to evolve, not expire
- Speed with standards: Faster response, faster production, and stronger brand consistency
- Website as a growth asset: Rebuild plus ongoing optimization, not set it and forget it
- Performance-informed creative: Content improves because it is guided by audience behavior
How Can We Help?
If you need an Agency of Record that can combine strategy, creative, website performance, and always-on digital execution, CVAC can help.
Want to explore what an AOR partnership looks like for your brand?
Request a short discovery call, and we will map a practical 90-day plan that shows:
- What we would fix first
- What we would build next
- What results you should expect to measure