Concrete AI-SEO Results
Client
Kent Home Services
Industry
Residential, Commercial, and Multi-Family Concrete Services
Engagement
AI-SEO Strategy and Content Optimization
Timeframe
July 2025 – January 2026
How CVAC Increased Search Visibility With AI-SEO Optimization for Kent Home Services (July 2025 – January 2026)
The Challenge
Kent Home Services is a well-established concrete contractor serving West Michigan, with decades of experience and more than 10,000 completed projects. Despite a strong local reputation and excellent reviews, the company’s website relied heavily on branded search traffic and was not positioned to compete consistently in modern search environments.
Key challenges included:
- Thin service pages with limited topical depth
- Inconsistent heading structure and weak intent alignment
- Minimal FAQ and educational content
- Limited internal linking between services, blogs, and case studies
- Reduced visibility for non-branded, high-intent search queries
As search behavior shifted toward AI-generated summaries, conversational queries, and intent-based discovery, Kent Home Services needed a more durable and future-proof search strategy.
The CVAC Approach
CVAC implemented an AI-SEO content and site optimization framework designed to improve clarity, topical authority, and long-term discoverability.
Rather than focusing on individual keyword wins, the strategy centered on:
- Structuring content so search engines and AI systems clearly understand what Kent Home Services does, where they operate, and how their services connect
- Expanding service pages to reflect real customer questions and decision paths
- Building supporting blog content that reinforces service authority
- Improving internal linking to strengthen content relationships over time
- Prioritizing stability and compounding gains over short-term volatility
This approach emphasized clarity, consistency, and durability, especially during seasonal demand shifts.
What We Delivered
Over the course of the engagement, CVAC delivered improvements across four core areas:
- Expanded priority service pages from approximately 300–400 words to 800–1,200 words
- Implemented consistent H1 and H2 structures aligned with user intent
- Added FAQ sections to support conversational and question-based queries
- Optimized titles and meta descriptions for clarity and relevance
- Developed educational blog content tied directly to priority services
- Addressed common homeowner and property manager questions
- Structured blogs to reinforce topical authority rather than exist in isolation
- Strengthened internal links between service pages, blogs, and case studies
- Improved crawlability and topic relationships across the site
- Helped search engines and AI systems understand content hierarchy
- Added descriptive alt text and captions to new and updated images
- Improved accessibility and contextual relevance
- Ensured priority pages met on-page SEO quality standards
Results
The table below highlights key performance gains achieved between July 2025 and January 2026 following the implementation of CVAC’s AI-SEO content and optimization strategy. Results focus on positive movement and momentum, particularly through the winter off-season.
Performance Gains Snapshot
What These Results Signal
These gains confirm that the AI-SEO framework is working as intended:
- Content structure and topical clarity are improving how search engines and AI systems interpret the site.
- Educational and research-driven content is capturing early-stage demand.
- Authority is compounding month over month, rather than resetting seasonally.
Importantly, these results were achieved without aggressive short-term tactics, reinforcing the durability of the approach.
How Can We Help?
If your website struggles to compete for non-branded searches or lacks clarity for modern AI-driven search results, CVAC can help.
A typical engagement starts with:
- An AI-SEO content and site audit
- A practical 90-day execution plan
- Clear priorities for what to fix first and what to build next
Request a short discovery call to see what meaningful, sustainable search growth could look like for your business.