AI Briefs Archives

AI Brief: OpenAI Has A New Advertising Deck

March 18, 2026 by Kathy Costante

AI Brief: Chat GPT Has A New Advertising Deck

OpenAI has officially begun testing ads inside ChatGPT in the United States, marking a major shift from AI as a subscription product to AI as an ad‑supported consumer platform for at least a portion of its user base. The test is limited to logged in adult users on the Free and Go tiers, while Plus, … Read more

AI Brief: ChatGPT’s New Web Browser’s Implications on Future Marketing

March 2, 2026 by Kathy Costante

Atlas is here. What is it? Atlas is OpenAI’s new web browser that embeds ChatGPT directly into the browsing experience, turning the traditional “search → click → browse” workflow into an assistant-first discovery loop. Instead of relying solely on the classic SERP, Atlas combines an AI-first “new tab” search (prompt → synthesis → action) with … Read more