Most leadership teams struggle to answer one simple question with confidence: Is our marketing actually working? They can usually tell you what was spent. Which campaigns went live. Maybe even which posts got attention. But when the conversation shifts to revenue, pipeline impact, or long-term advantage, things tend to stall. Silence creeps in. Eyes dart … Read more
We all know the average day in the life of a marketer is a never-ending list of tasks that leave it hard to maintain focus and stay on track. However, we have found that just 90 focused minutes once a week can help you set direction, choose the most important work, and ensure it actually … Read more
Build your 2026 strategy on clarity, not guesswork. You can’t build a bold strategy without confronting what actually happened in 2025. Too many teams skip this part. They roll over vague metrics, slap on new OKRs, and call it a plan. Let’s fix that. This is your 5-step 2025 marketing audit. Sharp questions, fast reflection, … Read more
AI overwhelm is real. Here’s the fix. If you’re a marketer in 2026, you’ve probably noticed that each week, there’s another shiny AI tool “promising” to save your team time, money, and brain cells. And yet… The work still piles up. Because most tools aren’t built for real-world marketing. The kind that requires: Speed and … Read more
In 2025, we saw: AI went from novelty to necessity Buyers became savvier (and harder to reach) Attribution models broke Teams shrink while expectations ballooned Budgets questioned at every turn We saw that the marketing industry did not just evolve; it tilted. We’ve been in the room with founders, CMOs, and growth leaders trying to … Read more
Anyone who works in marketing knows there’s never enough time to get everything done you want to. That’s where AI can help, not by replacing people, but by removing the slow, repetitive steps that drain them. Used the right way, AI speeds up setup and cleanup so your team can focus on what actually matters: … Read more
When the company evolves, the brand should too. In 2025, after six years in business, Conan Venus and Company (CVAC) had evolved into a “small but mighty global team” delivering full-service marketing and creative for clients who demand results, originality, and a strategic edge. Our brand identity needed to catch up with our growth and … Read more
Color is your product’s first handshake. It’s the thing screaming (or whispering) at shelf level, long before someone reads your label or flips your box to see nutrition info. However, many CPG brands, especially early-stage food brands, treat color as an afterthought. Or worse, they go beige in the name of “minimalism” and disappear completely. … Read more
You’ve created great content. It’s smart, relevant, and valuable. But frankly, none of that matters if it doesn’t get seen. Great content without visibility is just an unused asset. We see this a lot. Teams invest time and effort into building quality content, but promotion gets tacked on at the end, if at all. That’s … Read more
A “content audit” doesn’t exactly spark creative euphoria. It’s not flashy, and it’s not going to trend. But if you want your content to generate leads, build trust, and drive real growth, this work matters. Because sometimes, when you want to move forward, creating new content won’t cut it. You must start by figuring out … Read more
