Why “We’re Different” Isn’t a Differentiator (And What to Say Instead)
Why “We’re Different” Isn’t a Differentiator (And What to Say Instead) Every company thinks they’re different. Almost none of them can explain how. It’s a practical problem. Ask most companies what sets them apart, and you’ll hear some version of the same answer: “We’re really focused on relationships.” “We offer great customer service.” “We care … Read more