Most B2B content doesn’t fail because it’s poorly written. It fails because it wasn’t written for anyone in particular. This is the uncomfortable truth behind most content marketing programs that produce a lot of material and generate very little pipeline: the content exists, but it doesn’t have a job. It lives on a website no … Read more
When marketing performance drops, the first instinct is usually simple: Spend more. More ad budget. More content. More email. More social posts. More trade show presence. More campaigns. More everything. Sometimes, more budget is the right move. But sometimes, increasing your marketing budget before diagnosing the problem is like pouring more water into a leaky … Read more
Most of the companies we worked with have a messaging problem. And it’s not because they have nothing to say; it’s because they have too much to say. The product is high quality. The team is experienced. The service is responsive. The company is innovative. The process is proven. The ingredients are better. The turnaround … Read more
Most wasted marketing budget doesn’t come from bad campaigns; it comes from decent ones. Campaigns that look fine, perform okay, tick the boxes, and quietly go nowhere. That’s what makes it expensive. Here’s where your marketing effort actually gets wasted. 1. You keep campaigns running longer than you should This happens more than people admit. … Read more
Most marketing doesn’t fail in obvious ways. It doesn’t trigger alarms. It just… keeps going. Campaigns get approved, content goes out, and reports get shared. And yet, when you step back and look at the business, not much has changed. That’s the uncomfortable part. Marketing can look productive while being completely ineffective. We’ve worked with … Read more
Bad News: $5 can’t even get you a Happy Meal anymore Good News: It can still make your advertising client happy. Here’s how: No matter your budget, one of the smartest things you can do before a bigger Google Ads push is run a small warm-up campaign at around $5 a day before the full … Read more
In many B2B businesses we have worked with, we often hear this: “Sales drive the revenue. Marketing supports where it can.” At first glance, it sounds reasonable. Sales talk to customers. Sales close deals. Sales bring in the money. The problem is not that sales are strong. The problem is that growth becomes fragile when … Read more
In 2025, we saw: AI went from novelty to necessity Buyers became savvier (and harder to reach) Attribution models broke Teams shrink while expectations ballooned Budgets questioned at every turn We saw that the marketing industry did not just evolve; it tilted. We’ve been in the room with founders, CMOs, and growth leaders trying to … Read more
When the company evolves, the brand should too. In 2025, after six years in business, Conan Venus and Company (CVAC) had evolved into a “small but mighty global team” delivering full-service marketing and creative for clients who demand results, originality, and a strategic edge. Our brand identity needed to catch up with our growth and … Read more
Color is your product’s first handshake. It’s the thing screaming (or whispering) at shelf level, long before someone reads your label or flips your box to see nutrition info. However, many CPG brands, especially early-stage food brands, treat color as an afterthought. Or worse, they go beige in the name of “minimalism” and disappear completely. … Read more
